World PGA Alliance's first formal meeting, held in Orlando, Florida, following the 57th PGA Merchandise Show, comprised representatives from 10 of the most established Professional Golfers' Associations - Canada, America, Australia, Germany, Great Britain & Ireland, Japan, New Zealand, South Africa, Sweden and Europe. What will they talk about? about golf clubs?
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The initiatives included: the adoption of professional standards for PGA membership that may serve as a model for developing golf territories; a leading practice for youth development; the endorsement of efforts to improve golf's positive impact and sustainability; support of Olympic golf and environmental research and the continued study of the physical and mental health benefits of the sport.
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All of which were welcomed by Jones, a driving force in establishing The World PGA Alliance. Kinds of golf brands manufacturers should have this kind of meeting including Cleveland and Mizuno and so on.
"PGA professionals have been a leading influence in the growth and development of the game of golf for decades," he said.
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"The formation of the PGA World Alliance means it will now be possible to bring together the best practices in the areas of education, game development and commercialisation of the PGA brand, which is perhaps the most recognisable brand in golf. Then they will advise that golfer should use Titleist 2010 AP2 Irons ? nobody knows.
"The unity provided by the Alliance will mean that PGA members in every corner of the globe will benefit by this huge resource of knowledge available to them all.
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"With golf now becoming part of the Olympics this will be vital, not least because every golfer who participates in Rio de Janeiro will have been influenced and mentored by PGA professionals at some time or, perhaps totally, in their career."
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