Since 2003, the Heritage and the Liberty Mutual Legends of Golf have served as chorus and verse in the Lowcountry’s annual dance with professional golf.
Next April, the song of spring will undergo a remix.
Hilton Head Island’s annual PGA Tour stop will slide back a week on the calendar in 2011, pitting it opposite Savannah’s Champions Tour event from April 18-24, officials from both tournaments and the PGA Tour announced Thursday.
The move is a one-year arrangement brought on by a scheduling anomaly, PGA Tour chief of operations Rick George said, and the Heritage should return to its traditional spot the week after the Masters in 2012, assuming the tournament has secured a title sponsor by then.
The announcement comes as good news for the Heritage, which was eager to secure a spot on the PGA Tour’s schedule in the midst of its search for a title sponsor to replace Verizon. But that good news is tempered by the challenge of competing with the nearby Champions Tour event, which George acknowledged “is not an ideal situation” for either tournament.
“While it provides some unique challenges, it also provides some unique synergistic opportunities between the two events,” George said.
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Those discussions are in their infancy, but Heritage tournament director Steve Wilmot said he and Legends of Golf executive director Joe Rotellini have discussed possibilities for joint ventures, including a father-son event or an event showcasing past Heritage champions who have moved on to the Champions Tour.
“Joe and I have had many conversations over the last couple weeks and see chances to really cross-market and be creative in promoting what should be a tremendous week for our golf sponsors and the residents and this entire community,” Wilmot said.
The events have long worked in conjunction to some degree — Wilmot said “a small percentage” of the tournaments’ volunteers overlap, and volunteers from each tournament have been granted free admission to the other in past years.
But the events also share a larger portion of sponsors and spectators, and playing the tournaments the same week could force them to choose to sponsor or attend one event or the other.
“This does present some certain challenges,” Rotellini said, “but we have to keep in mind it’s a one-year situation and that we will both do everything we can to work together to make sure both tournaments are highly successful, as they have been.”
Exactly what that entails will be determined in the coming months, Wilmot said.
“We are going to try to get as creative as we can,” Wilmot said. “We know it’s a one-time thing, but let’s make the best of it.”
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